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Arrival of autumn season is pronounced by passage of Temperature from summer into winter season. Its long awaited as it gives us a respite from scorching sun and brings our most favorite shopping time expected during Black Friday, Cyber Monday and Thanksgiving holidays. This season is even more important for online stores as this period is marked for spending big bucks by customers. Your website is the only way where you display your products & services/interact with your prospective customers. But the poor web design leaves no second chance to convert the site visitors into paying customers.
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We have found a very good answer to an effective design strategy, that too in an affordable manner as it is raining discounts from Template Monster. The company offers its customers the ability to get professional eCommerce Templates at a 20% discount. This promo is oriented on those site-owners who wish to most efficiently optimize their website and, what’s more essential, acquire and convert their site visitors into paying, loyal customers.
But what if we dig deeper than just a discount on template purchase? What matters the most for any eCommerce project is the website conversion rate, it is a crucial thing when it comes to website’s profitability. High conversion rates are feasible only with such website design and page content that play a huge part in visitors’ trust. Here’s a couple of tips for those who want to improve online store conversion rate:
Plan Your Website Design
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Any website retailer should have a great functional site design with all the basic elements professionally presented. That should be a decent layout with accurate content that communicates unique value and unique campaign propositions you offer.
Testimonials and References
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The website will be more credible when there is a wide range of testimonials and references from well known brands or actual individuals included. Just make sure you have a human aspect included into testimonials – we are all social creatures and other individuals’ experience really does matter for us, as long as it’s an experience we can relate to. This will ensure the users that their order will be treated with all the importance it deserves.
Website Search
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To enhance website usability, it is essential to offer functional search facility so that customers can easily find what they are shopping for within a few seconds. Do not let them get lost in the sea of products and work hard to find a search box. Better include the lists of what could be found using the search option. Perhaps it’s also necessary to suggest for similar or recommended products if the desired items cannot be found.
By the way, don’t forget to pay attention to the breadcrumb – it is a scientifically proved fact that as long as a visitor knows the tree structure of a website he/she is browsing, the feeling of confidence and safety get him to be more likely to actually make a purchase. While being confused about the structure scares customers off immediately.
Deliver What Your Want Audience to Know
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Make sure that every page of your website seeds the offer – these might be banners, ads, strong call to action buttons. To attract bargain hunters, consider adding savings or special offers by RSS and email, and don’t make people register to buy from you. Other great suggestions include showing the ratings and reviews of top products with a layer of social proofing to them. In such way your store visitors will more willingly buy from you. And what’s more important they’ll buy what you want them to buy.
Longer Checkout = Less Sales
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When talking about the shopping cart, it is advisable to minimize the number of pages, remove unnecessary navigation, account information on one page – just let your customer focus on completing the purchase. Plus you can make some data automatic so that customer doesn’t have to fill the same information twice. And make sure that you provide additional payment options since customers may prefer paying with another method. But what’s the most important here is that you have to keep it simple and make sure a customer may complete the order within minimum steps – each new page in checkout takes 20% off of the amount of customers you would have if it was only one checkout step.
Build Maximum Trust
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So it’s important to give the potential customer every reason to trust you – provide your sales customer service phone numbers and email addresses, secure your website with SSL certificate, offer hacker-proof facilities, show your privacy policy, clearly explain the shipping procedure. While less and less people are cautious to buy online, more and more care of safety and pay great attention to a website credibility.
Actually, you can become a successful online website retailer with any eCommerce design offered by Template Monster. These eCommerce Templates being now available 20% off adopt professional practices using a combination of quality design, overall usability, site’s credibility, and various applicable tactics to significantly increase online conversion rates. So be more productive with your website design.
About The Author
Lilian Rigo, an expert columnist working with TemplateMonster since 2009, is committed to exploratory and creative writing that covers various aspects of the current state of web design and web development technologies.
